Stock Market App

Investing in stock markets and growing your money is a complex process with a requirement to adhere to rules, procedures and understanding complicated financial jargon.

This creates a barrier between lay-people and finance experts, making it difficult to choose and stay on top of one’s own investment choices without a significant input of time and energy, thus making people stop even before they begin.

THE CHALLENGE:

Create an investment research and planning solution that simplifies complicated financial terminology and concepts used to evaluate stocks, mutual funds and other personal investment options so that users are comfortable and confident of making their own investment choices and decisions.

Duration: 3 days

DESIGN PROCESS

PLAN
- Define problem statement.
- Understanding the goal.
- Researching about the company.
ANALYZE
- Learning about the users
- Develop personas
- Write scenarios
- Set measurable goals.
DESIGN
- Develop low, mid fidelity wireframes and mockup.
- Developing High fidelity mockup after usability testing.
TEST AND REFINE
- Usability testing.

UNDERSTANDING THE USER

People invest in stocks cause it allows them to set aside money for specific goals, while often providing tax benefits. Investing in financial markets provide higher returns but there are risks.
Target Audience: According to a recent nationwide survey of investors, 85% of the estimated seven-eight million investors in India are men.
Almost half the respondents belong to the age group of 28-37 years; 42% of the respondents work in the private sector and 11% in the public sector.
And almost 49% claim to be directly trading online through a stockbroking platform, and another 26% through dealers.
Women tend to be mid-term players in the stock market compared to men, who remain invested in a script for a longer period.
Around 71% of female investors rated research and analysis as the most important factor they considered while investing against 63% of male investors.
Reference: https://www.livemint.com/Money/gtoy2i8YKLiBZIZnRUxyJI/85-of-investors-in-stock-markets-are-men-survey-finds.html

SOLUTION:

One of the main reason people hesitate in investing in stocks and mutual funds are lack of knowledge and complex procedure. This app deals with those two issues.

The main focus of this app is to simplify complicated financial terminology and concepts, make people understand, comfortable and confident in making their own choices by:

1. Providing various courses and lessons

Taking you from the very basics of teaching you about different investing and trading strategies.
Providing easy to understand online lessons and articles focusing on stocks market which can help you build confidence.
Deriving your own methodical plan with the help of articles, interactive videos and quizzes.

2. Providing market updates

Providing market updates, top funds and news updates to help in research and planning.

3. Breaking complex process of investing to 4 simple steps:

Defining the term of your investment
Defining the type of investment
Defining the amount
Invest (app will automatically show you some options for the investment schemes to choose from)

4. Track and manage your investment

Providing portfolio option to track and manage your investment.